Calling is a life skill. It's all about confidence

Dare To invites young people to trust their voice and take the first step.
Inspired by research. Powered by AXA’s Know You Can.  

About the Dare To Campaign:

Dare To brings AXA’s Know You Can promise to life for young people through real experiences that strengthen their voice. Research showed that calling remains one of the most powerful ways to build clarity, trust, and connection. The campaign turns these insights into creative activations that feel simple and relatable. Each moment invites young people to grow confidence in a natural and meaningful way.

Calling is a life skill.
It's all about confidence

Dare To invites young people to trust their voice and take the first step.
Inspired by research. Powered by AXA’s Know You Can.  

About the Dare To Campaign:

Dare To brings AXA’s Know You Can promise to life for young people through real experiences that strengthen their voice. Research showed that calling remains one of the most powerful ways to build clarity, trust, and connection. The campaign turns these insights into creative activations that feel simple and relatable. Each moment invites young people to grow confidence in a natural and meaningful way.

You’re Not the only one

Let’s be real, calling isn’t dead but not everyone does it the same way. This infographic shows who’s still picking up the phone a lot. It compares guys and girls, younger and older Gen Z, and people from Flanders, Wallonia, and Brussels. Some are calling all the time, others almost never. The habits might surprise you.